Brad LaRue is the Chief Executive Officer of United Growth (UG), where he leads the firm’s overall strategy, investment management, and capital formation efforts. With over 25 years of experience in commercial real estate development, acquisitions, and asset management, Brad oversees all aspects of UG’s operations and chairs both the Investment Committee and Limited Partner Advisory Board (LPAB).

United Growth focuses exclusively on necessity-based retail real estate, investing in and developing shopping centers anchored by essential goods and services that serve as the backbone of everyday community life. Under Brad’s leadership, UG has built a reputation for disciplined underwriting, hands-on project execution, and long-term partnership with institutional and private investors.

Earlier in his career, Brad specialized in retail, mixed-use, office, and multifamily projects while holding senior positions with two prominent institutional real estate investment advisors, a publicly traded REIT, and several private entrepreneurial development firms. Across these roles, he has been involved in the development and management of more than 10 million square feet of retail, 2 million square feet of office, and over 1,000 residential units in markets nationwide.

Brad holds a degree in Business Administration from the University of Southern California (USC), where he completed the Real Property Development and Management Program within the Marshall School of Business. He is a licensed California real estate broker and has been a guest speaker at the Haas School of Business at UC Berkeley, IMN, BizNow, and the International Council of Shopping Centers (ICSC) where he has been a member for over 25 years.